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Wynwood was far from its vibrant present when Goldman’s son, Joey, stumbled upon the area in 2005. Recognizing its potential, the family acquired six buildings in 2007 and set out to breathe new life into the desolate warehouse district. Embracing the neighborhood’s essence, Goldman envisioned a transformative project that would turn the area into a town center, centered around street art.

In collaboration with art dealer Jeffrey Deitch, Goldman launched Wynwood Walls during Art Basel Miami Beach in 2009. The venture involved inviting a dozen international street artists, including Futura 2000, Kenny Scharf, and Swoon, to paint murals on the walls surrounding a gravel parking lot. The results were met with critical acclaim, sparking an annual evolution of the project with rotating artists, akin to a dynamic art gallery.

One standout piece is found at Bottled Blonde, a trendy restaurant/bar with an electrifying nightlife scene. The stunning mural showcases two women in striking blue tones, complemented by a neon rose at the center. Spanning an impressive 100 feet by 20 feet high, the larger-than-life faces exude elegance and detail, while vibrant neon pink colors add a captivating touch rarely seen in conventional paint. The surreal clouds of smoke surrounding the faces infuse the artwork with a unique and mesmerizing vibe.