THE BEST OF MENSWEAR AT MILAN FASHION WEEK FALL/WINTER 2024

Milan Fashion Week Fall/Winter 2024

FASHION

THE BEST OF MENSWEAR AT MILAN FASHION WEEK FALL/WINTER 2024

Text: Maxim Nogotkov

Photo credit: MIlan Fashion Week On-Line

January 17 2024

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Milan Fashion Week Fall/Winter 2024 has just wrapped up, let’s dive into the heart of style and sophistication, and explore the highlights from some of the most iconic brands that graced the runway this season.

Stone Island

Milan Men Fashion Week kicked off with Stone Island, known for its innovative approach to fabric and design. The collection showcased a remarkable fusion of high-tech materials with urban style, perfect for the modern man who values both form and function. Their use of dynamic colors and structured silhouettes made every piece a statement in itself. In a unique presentation style, models stood atop metallic scaffolding rather than walking a conventional runway. This setup, combined with cyberpunk electronic music, red top lights, and flashing lights, created a dramatic and futuristic ambiance. The industrial space was lit up with an array of lights, enhancing the cutting-edge aesthetics of the collection and providing a stunning visual experience for the audience.
 

Fendi

At Milan Fashion Week Fall/Winter 2024, Fendi’s menswear collection stood out with its unique reinvention of British country style, seamlessly blended with a futuristic edge. The collection was a perfect mix of functionality and avant-garde design, luxurious yet playful, embodying Venturini Fendi’s vision of a future-forward menswear that’s brimming with attitude. This masterful combination showcased Fendi’s ability to redefine traditional codes in a contemporary context, making it one of the most memorable shows of the season.
 

Emporio Armani

Emporio Armani, the brand that consistently epitomizes Italian elegance, did not disappoint. Giorgio Armani presented a collection that paid homage to sailors and maritime themes. The designs included sailor hats, structured sailor coats, and tailored pieces adorned with sailor motifs. The show concluded with a series of models in bejeweled or embroidered capes and tailoring.

Armani boldly revisited the iconic ’80s fashion era, introducing a line of biker-style jackets, suits, and trench coats with a distinctive broad-shouldered silhouette. This design choice harkens back to the spacious and standout styles reminiscent of those worn by Rick Astley in his famed music videos, marking a daring and nostalgic move in Armani’s collection. Each piece exemplified the brand’s commitment to quality and style, perfect for the man who appreciates the finer things in life.

Prada

Prada, always a trendsetter, took a slightly different route this season. Their collection was a nod to vintage styles, but with a modern twist. It was all about reinventing classic looks with an edge, creating a blend that was both nostalgic and forward-thinking. Their use of unconventional materials and patterns made their collection one of the most talked-about at the event. Prada presented a collection that explored the dynamic interplay between different environments, specifically the contrast between office settings and outdoor elements. This theme was evident in the collection’s tailoring, which Miuccia Prada and Raf Simons reimagined with a unique blend of classic and sporty influences, borrowing aspects from the world of swimming.

The show itself was a testament to Prada’s ability to challenge and redefine conventional fashion narratives. This collection marked yet another chapter in Prada’s long-standing tradition of pushing the boundaries of fashion, blending traditional elements with unexpected, contemporary twists.

JW Anderson

JW Anderson’s collection was a true spectacle of creativity. Known for pushing boundaries, this year’s collection was a mix of avant-garde and practicality. Inspired by Stanley Kubrick’s movie “Eyes Wide Shut”, JW Anderson’s collection included dramatic elements like knitwear with bulbous ruffles, while also offering more wearable pieces such as oversized chore jackets paired with simple trousers.

MSGM

Massimo Giorgetti gives MSGM some edge and taking the unpreddictable route by framing his show in improbable locations. This time MSGM staged the show at the Porta Venezia metro station. MSGM’s collection collaborated with architect Franco Albini. The designs included eclectic graphics inspired by the metro walls, with a focus on simple yet impactful designs like sparkly tinsel knits, wide trousers, and boxy suits.

Zegna

Last but not least, Zegna presented a collection that was the epitome of modern luxury. Zegna showcased a range that highlighted the versatility of cashmere, symbolizing innovation in menswear. The collection was characterized by layering, but with a renewed sense of generosity, creating relaxed and enveloping shapes that were neither constricting nor shapeless. The designs emphasized modularity, allowing for mixing and matching of tops, bottoms, underpinnings, and accessories to create a personal canvas.

Their focus on fine tailoring, luxurious fabrics, and a muted color palette resonated with a sense of understated elegance. It was a masterclass in how minimalism can make a powerful impact, ideal for the gentleman who values simplicity and sophistication. Closing out Milan Fashion Week, Zegna’s collection was well-received for its focus on quiet luxury. The brand has been a favorite among those appreciating this understated style, much like Brunello Cucinelli and Loro Piana.

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