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Before the interview, of course, we explored your social media channels, website and press, and saying that we were impressed by a community you built around your business is totally not saying enough! Please share your story with us. How did your hat-making journey start? Why did you decide to take a hat-making course?
Hats are very specific accessories. Despite they are timeless and will never go out of style, it should be still pretty hard to predict the customer demand. What gives you courage and confidence to do your business?
We learned, that you switched careers entirely – how was this experience?
When pursuing a dream, one might experience a lot of doubts and fears. At what point of time did you understand that you were on a right track with your business idea?
We looked at the list of celebrities that choose your hats, and it is very impressive! If you don't mind sharing, how did you feel that a particular celebrity would like to wear a literally «piece of art» on the head? Do you usually see in advance, if a hat suits a particular person?
Among all your wonderful products, we saw a New York hat. Does this particular design tell any story?
We are sure, mosts of your products have so much meaning behind them. What are some most interesting stories your hats tell, that you could call?
How many people prefer to buy a ready-to-wear hat vs how many people prefer to customize their own design?
You travel A LOT! How do people treat hats in different countries, did you spot the difference? In your US stores, do you sell the dame pieces, or you try to adapt ot the crowd a little bit?
You support sustainable development and encourage sustainable initiatives. Some people still struggle to switch to concsious side in fashion. When it comes to style, what role do you think sustainability should play? How to combine style and sustainability?
You're not only a hatmaker, you're also a wanderluster. Do you see doing one without the other?
How was covid-19? We saw you're holding a charity initiative where you buy healthcare workers meals from local restaurants. Why is giving back important?
Looks like you created a whole community around hats: classes, discussions, events, supporting female entrepreneurs community... Why do you think an emerging / modern brand has to offer a 360 experience?
We took the following from the website: “Often sourced at antique markets while traveling like Les Marchés aux Puces in Paris to independent markers markets in Sardinia, Ibiza, Tokyo, and Bali - we’re always looking for vintage grosgrain, antique fabrics, suedes, leathers, charms and jewelry,” – sounds a lot like our “Eternal Beauty” line at FXLB where we create a dress from a vintage garment or piece found in antique stores all over the globe, and FXLB-produced top, such as hoodie or t-shirt. Great to know, that we both try to help the upcycling process! What do you think is the biggest advantage of upcycling? How does it help differentiate the products line? What are some other sustainability activities you’d like to implement in your business?
Last but not least Could you share some words of motivation with our audience and all young entrepreneurs?
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