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MAKEUP AS ART AND MAKEUP ARTISTS WHO SHAPED THE MAKEUP INDUSTRY AS WE KNOW IT TODAY

MAKEUP AS ART AND MAKEUP ARTISTS WHO SHAPED THE MAKEUP INDUSTRY AS WE KNOW IT TODAY

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Definition of Makeup as Art

Makeup can be seen as an art form in its own right, with the face as the canvas and the tools and products as the medium. Makeup artists have the ability to transform a person’s appearance, highlighting their best features or creating an entirely new persona. They use their skills to enhance beauty, evoke emotions, and convey a message. The process of applying makeup is like creating a masterpiece, carefully blending and layering products to achieve a specific vision. It involves a keen eye for detail and an understanding of facial anatomy. The end result can evoke feelings of confidence, power, or even vulnerability, much like viewing a powerful piece of art.
Photo and make up by Mimi Choi

History of Makeup as an Art Form

Makeup has become a true art form, with many individuals pioneering and revolutionizing the industry. One of the most influential figures in the history of makeup as an art form is Kevyn Aucoin. An iconic makeup artist, Aucoin transformed the way makeup was seen and approached. He emphasized the idea of using makeup to enhance one’s natural features, rather than just covering them up.

Another pioneer in the history of makeup as an art form is Pat McGrath. Known for her avant-garde and boundary-pushing work, McGrath has elevated makeup to a whole new level. She has worked with major fashion houses and her creative and artistic approach has inspired countless makeup artists.
The drag community has also played a significant role in elevating makeup to an art form. Drag queens and performers have been using makeup as a means of self-expression and creativity for decades. Figures like RuPaul and performers from around the world have showcased the transformative power of makeup, turning it into an art form that goes beyond traditional beauty standards.
These individuals, among many others, have not only mastered the technical aspects of makeup application, but have also used it as a form of self-expression and artistry. They have elevated makeup to a level where it is celebrated and recognized as a true art form.

Pioneering Makeup Artists Who Shaped the Makeup Industry as We Know It Today

1. Pat McGrath – Known as the “Mother of Makeup,” McGrath is a British makeup artist who has worked with top fashion houses and graced the covers of leading fashion magazines.
2. Mario Dedivanovic – Recognized for his work with Kim Kardashian, Dedivanovic has become one of the most sought-after makeup artists in the industry, known for his signature contouring techniques.
3. Charlotte Tilbury – A renowned makeup artist and founder of her eponymous beauty brand, Tilbury has worked with celebrities and supermodels and is known for creating the iconic “Golden Goddess” look.
4. Lisa Eldridge – Eldridge is a British makeup artist and author known for her expertise in natural and timeless beauty. She has worked with prestigious publications and beauty brands
5. Bobbi Brown – As the founder of her namesake cosmetics line, Brown is an influential figure in the beauty industry, celebrated for her approach to enhancing natural beauty.
6. Gucci Westman – A makeup artist and founder of Westman Atelier, Westman is known for her minimalist and natural approach to makeup, working with top celebrities and models.
7. Sir John – A makeup artist and brand ambassador for L’Oréal Paris, Sir John has worked with celebrities such as Beyoncé and is known for his expertise in creating bold and glamorous looks.

8. Huda Kattan – A beauty blogger turned makeup mogul, Kattan has built a global beauty empire with her eponymous brand, Huda Beauty, and is celebrated for her innovative and trend-setting makeup looks.

9. Kevyn Aucoin – Known for his transformative and iconic makeup looks, the late Kevyn Aucoin was a visionary in the industry and authored influential beauty books.

10. Rae Morris – An accomplished makeup artist and author, Morris is known for her editorial work and innovative techniques, making her a highly respected figure in the industry.uential beauty books.

11. Mimi Choi – a talented makeup artist who has gained global recognition for her mind-bending optical illusions created through makeup. Her work has been featured in numerous publications and she has garnered a huge following on social media platforms. Through her intricate and detailed artistry, she uses makeup to transform faces into surreal and mesmerizing works of art. Her unique and innovative approach to makeup has earned her a reputation as a true master of the craft, pushing the boundaries of traditional makeup application. Mimi’s ability to create illusions and manipulate perception through her makeup artistry showcases her exceptional creativity and skill. She continues to inspire and amaze audiences with her pioneering techniques, proving that makeup is not just about enhancing beauty, but also as a means of artistic expression and storytelling. Mimi Choi’s work in makeup sets her apart as a creative soul, constantly pushing the boundaries of what is possible in the world of makeup artistry.
I prefer all types of fashion. I really love just looking at the different pieces that people put together, how things work when you wouldn’t ever expect them to. Sometimes I think of an outfit in my head, and then put it on, and it’s absolutely horrible. I just love every aspect of fashion. If I had to choose, I’m probably leaning more towards street style, because it’s more like my everyday life. I would probably never have an opportunity to wear runway fashion, but it doesn’t mean I don’t want to. If I had a chance to wear runway fashion everyday, I would do it!
12. Alex Box– An avant-garde artist who pushes the boundaries of conventional beauty standards and use makeup as a medium for self-expression and storytelling. She uses advanced digital fabrication methods and basic electronic components, an innovative artist has developed a series of unique facial art pieces. These include laser-cut mouth attachments adorned with LEDs that produce a soft, eerie light on a dimly lit runway; 3D-printed facial prosthetics. She is captivated by the hidden nature of technology, believing in its ability to be integrated seamlessly and covertly to create enchanting effects.
Makeup and art share common ground in their reliance on creativity, expression, and a deep understanding of color theory and techniques. Both fields use a variety of tools and techniques, such as brushes and shading, to achieve their desired effects. Overall, makeup and art, while similar in their creative essence, diverge in their application, purpose, and cultural significance.

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