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Please, walk us through the inspiration and concept behind your new collection. What is it about?

As the virtual world is becoming more and more immersed in our daily lives, I find it crucial to start embedding fashion within this realm. So, the idea behind Lucid Algorithms SS2022 collection stems from the curiosity of finding beauty even in machinery, more specifically algorithms. I decided to combine my creative efforts with that of the algorithm by feeding it elements, patterns, and colors and allow it to compute my designs into digitally-inspired art pieces, which are the NFTs. So, introducing NFTs as part of Rami Kadi’s collections, alongside our physical couture collection, is part of a trajectory we decided to embark on as we see the whole world shifting in this direction.
As for our physical SS22 collection, our house reinterpreted those visuals to design all but one of the Collection Couture Spring Summer 2022. As for that final dress, i used one of the visuals, as is and unchanged in a clear nod to the capabilities of artificial intelligence. What resulted was an astonishing window into a whole new genre of design, where colors open up new bridges between seasons, universes, and realities, and amplify the singularity of “savoir faire.”

What do you think about streetwear category in fashion? Do you think it threatens couture fashion? If not, do you think the two influence each other?

Streetwear has its own space in fashion, as – does couture. These two categories differ in terms of the physical spaces they occupy, where couture is worn in places that streetwear isn’t, since they designate two totally different realms. However, couture designers must always be adapting to the changes in what the clients and consumers, more generally, want to see. So today, when we are working on nouvelle couture, the pieces are evidently more flexible, easy to wear, and cool in a way that caters to the evolved couture style of our clients.

What is the future of couture fashion in your opinion?

I believe that the future оf couture is designated by its reach that is becoming very niche, which also entails couture being less affordable for the general public, rendering it more exclusive. I also see couture leaning towards nouvelle couture which is what Rami Kadi Maison de Couture is already doing.

How would you describe the change in perception and vision of LUXURY within the last couple decades?

My personal vision of luxury has changed since the widespread existence of social media. Before social media, luxury wasn’t accessible to everyone, even merely visually, which is something we now can do through all the media platforms that provide us with a digital outlook on luxury. Today, I’d say that because of the massive marketing and advertising campaigns that luxury brands are a partaking in, luxury has given us the feel of becoming fast and more affordable.