Blog
SHARE THE ARTICLE
Started as a stylist a decade ago, Ruslan Baginskiy launched his namesake brand in 2015 in his native Lviv town in Ukraine.
Passionate about the hats design, he was keen to bring back the past glory of these headgears. The challenge succeeded, as the hats singed RB adorn the most beautiful and famous heads all over the world.
Among the RB growing family, there are Madonna, Bella and Gigi Hadid, Kaia Gerber, Taylor Swift, Pamela Anderson, Rosie Huntington-Whiteley, Janelle Monáe, Anna Dello Russo, Coco Rocha, Miley Cyrus, Nicky Hilton and Alicia Keys.
The brand has been featured in The New York Times, Vogue, Harper’s Bazaar, W Magazine, V Magazine, ELLE, Marie Claire, Glamor, Garage Magazine and many other international magazines.
Inspired by art, Ukrainian national costumes, archival family photos and vintage fashion shootings, Ruslan boldly experiments with traditional shapes and creates hats in the zeitgeist – comfortable, utilitarian, trendy.
Nowadays, despite the extremely difficult conditions of the military occupation, the brand keeps the production and militates for the freedom of its home country.
Here is Ruslan Baginskiy exclusively for FOXYLAB NY.
Where are you physically now?
On February 25 we had tickets to Paris, where the fashion week was supposed to begin. Fashion week started on schedule, but we were not there. While influencers were running to shows in Paris, and designers were presenting new collections, we had to flee to Lviv.
Lviv is my hometown, so the decision was logical. The first days were critical, the whole world did not believe that we could fight for more than three days.
Did you manage to maintain the production in a very difficult and unpredictable environment of war?
Can you tell us briefly about your brand?
The headwear brand Ruslan Baginskiy was founded in 2015 in my hometown Lviv. We work according to the schedule of fashion weeks, so we went to Paris 4 times a year to show new collections to buyers and the press, but our entire team, office and production is based in Ukraine.
Your creations are world wide trend. Why to your opinion your products have so quickly become extremely fashionable and desirable among the hottest celebrities and influencers around the globe?
I think the key to that is that the hat can really make a look. It can make you seen, and highlight your appearance. We all longing for that. And as for me it’s an essential part of the wardrobe. Everyone can wear a hat; you just need to find your shape. I really appreciate that many of celebrities love our creations. And I love all our client and for me they all influencers.
Do you consider yourself a trend setter or trend follower?
When I create new collections, I feel pretty relaxed about trend and let myself to play my own game. Of course, there are waves and you need to know how to ride and embrace them, but don’t try to catch every one of it. I’m moving focused on timeless design; I want to create hats that will serve my clients for years and they can pass them to their kids. But also, I always want to have fun and create something that can make you feel cool with any outfit.
Where do your draw your inspiration from?
We are building an international brand, but we have always emphasized Ukrainian roots. We collaborated with Ukrainian models and photographers, shot campaigns in different regions of the country, many details that embellish the hats are inspired by Ukraine. And two couture collections of the brand are completely dedicated to the Ukrainian cultural heritage.
Can you evoke a moment or a hat which you created for someone that made you wake up famous?
What were your most remarkable hats you feel especially proud of?
Millinery is one of the most ancient craftsmanships mostly made by hands. Do you use any modern technologies while making your headgears?
What is your relationship with the digital world?
For some creatives the pandemic times were very harsh. For others it gave an impulse for new ideas. How did you live the Corona Virus challenge?
Even if it’s very early and difficult to think about the future, do you have any plans you can share with us?
COMMENT
LEAVE A COMMENT
Actually, this article could
be in your email
Featured materials from FOXYLAB MAGAZINE
are available in our newsletters.
Subscribe and get a dose of inspiration!
SHARE THE ARTICLE
more articles
Since few seasons we have been assisting the triumphal comeback of denim. Behind this fashion trend there is mainly one man, The Perfect Designer of the Year according to Katie Granthe, Glenn Martens.
This article is about his artistic path, friendship with Andy Warhol, his relationship with Madonna, the tragic addition to the “27 Club” and his current relevance to the NFT.
Stress as a trigger to the emergence of the surrealistic digital collages. Spanish couple co creates art as a way to survive.
New York’s Gilder Center of American Museum of Natural History is now open. Stunning architectural wonders, fresh exhibitions, and immersive encounters…
Step into the world of Kachorovska’s Cherilyn, where unique enhancements combine style and comfort effortlessly…
want to share your story
with the world?
We're open to collaborating with creative and talented individuals like you. Leave us your email below, and let's connect for interviews, articles, and more.
don’t miss!
New drop
foxylab ny x Edward Acosta
New drop FXLB x Edward Acosta
A thin edge of seduction and the consumerism fetish is thoroughly blurred in Acosta’s art in the use of both light, and dark tones. Bold lines serve as a fashionable juxtaposition of a peaceful dream-like state and a vivid color, representing action and presence in the moment.
READ MORE ARTICLES
Since few seasons we have been assisting the triumphal comeback of denim. Behind this fashion trend there is mainly one man, The Perfect Designer of the Year according to Katie Granthe, Glenn Martens.
This article is about his artistic path, friendship with Andy Warhol, his relationship with Madonna, the tragic addition to the “27 Club” and his current relevance to the NFT.
Stress as a trigger to the emergence of the surrealistic digital collages. Spanish couple co creates art as a way to survive.
New York’s Gilder Center of American Museum of Natural History is now open. Stunning architectural wonders, fresh exhibitions, and immersive encounters…
Step into the world of Kachorovska’s Cherilyn, where unique enhancements combine style and comfort effortlessly…