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Schiaparelli created clothing as others create art. For her was very important to work closely with artists in different fields with artists in different domains (painters, sculptors, illustrators, furniture and jewellery makers, photographers…). Artist friends perceived her as an artist equal to them. Schiaparelli surrounded herself with people who had strong personalities, capable of understanding her fantastical vision and also surprise her.

In Schiaparelli’s view, fashion allowed for all manner of contributions at each stage of the creative process of a collection. From the conception of a piece (Cocteau, Dali), the design of a print or a perfume bottle (Leonor Fini, Jean-Michel Frank), the creation of a piece of jewellery (Elsa Triolet, Meret Oppenheim, Alberto Giacometti and Jean Schlumberger) to what we today call the visual identity of the Maison de Couture.