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Entrepreneurship starts with passion, and success comes with time and experience. Do you agree? In case of doubt, let our creative director Oxana De Castro clear it away by sharing her major five rules of life. Having launched her first brand in New York City, she had to face failure, and find strength to get back on track to launch FOXYLAB NEW YORK, coming out as a winner, and disregarding all misbeliefs. Her five rules are about fundamental life principles, fatal turning points, and self-organization. Scroll down to read.

The biggest turning point of my life was when I moved to New York to live on my own. I didn’t have any foundation, and had to go through many challenges. When being challenged, we are capable of adapting to any circumstances, and coming up with a creative solution to our problems. I started studying and got married, made my career in construction and real estate, and obtained my competitive character through being the only woman in a men’s collective. All that thanks to just a move to a different city.

One day I woke up and decided to be happy. I realized that I was living a life that wasn’t giving me enough satisfaction, and the key factor was my job. Then, there was no way back: I made a fundamental decision to create a fashion brand. I accepted the risk and changed my life upside down. I realized that if I was not going to try, I would regret till the end my life. My decision was stronger than all doubts.