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La Galerie Dior: a new place

for fashion lovers

FASHION

La Galerie Dior: a new place for fashion lovers

9/09/22

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9/09/22

 

 

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The legendary fashion house Dior opened a museum of the brand – La Galerie Dior, at 11 rue Francois 1er in Paris. On an area of about 2,000 square meters and in 13 conceptual spaces there is a unique collection of the wealth of the past and the DNA of the iconic haute couture house.

An invitation to a journey through the pages of the history of the brand begins with the “Diorama”, which presents the essence of Dior style through more than a thousand creations, dating from 1947 to the present day. All they made in 3D printing.

"Whatever you do for work or pleasure - do it with passion! Live with passion..."

At the beginning of the exhibition we are immersed in the atmosphere of Christian Dior’s youth.
He had a passion for art in all its forms, but also for nature and its enchanting beauty. By his mother Madeleine’s side, in the garden at the family villa in Granville, Normandy, the young Christian deepened his understanding of botany among the roses.

Christian Dior, Tony Sandro (or Jacques Benita), Gala, Victor Grandpierre and Salvador Dalí.

A few years later in Paris, as a student at Sciences Po, he became passionate about avant-garde movements, such as Cubism, and started to forge ties with the artists and intellectuals of his day. Supported by his friends, Christian Dior became a gallery owner at the age of 23.

Initially an illustrator, in 1938 he trained in pattern making with Robert Piguet, going on to define his aesthetic with Lucien Lelong. When he founded his company in 1946, his silhouettes celebrated the joie de vivre of the post-war period; his visionary spirit never ceased to enhance women the world over. In the space of ten years from 1947 to 1957 – Monsieur Dior revolutionized the codes of elegance and femininity, and built an empire of unique standing.

In 1957 Christian Dior became the first French couturier to appear on the cover of the famous magazine after Elsa Schiaparelli in 1934. This cover consecrated the couturier, who in 1957 was celebrating the tenth anniversary of the New Look.

"Whatever you do for work or pleasure - do it with passion! Live with passion..."

Christian Dior being awarded the legion of Honour

One of the interesting objects of the museum is the metal star of Christian Dior. He found it on 18 April 1946, on Rue du Faubourg Saint-Honoré in Paris. The couturier saw it as a sign which prompted him to accept Marcel Boussac’s proposal to open a fashion house in his own name. This star became a true lucky charm and never left his studio.

Christian Dior believed in signs of luck and another very personal thing, that he regularly used, was his little deck of cards to play patience games.

It’s hard to imagine a Christian Dior museum without the iconic “Bar” jacket from his very first collection. It changed fashion forever, making him famous and giving Paris the title of fashion capital of the world.

In one of the halls there is the couturier’s desk with several sketches of his dresses, and then you can see the glass floor, and under it – that famous fitting room, where models were dressed.

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Christian Dior left a rich heritage, that serves as an invaluable source of inspiration for his successors, among whom were such top couturiers as Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and, today’s creative director, Maria Grazia Curie.The most beautiful creations are presented throughout the exhibition. You can see how the fashion house evolved and how each designer tried to capture the spirit of his time, while maintaining the brand’s code.

Museum is open every day except Tuesday, from 11am to 7pm.

Text based on information presented at the exhibition.

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