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He emphasized the brand’s broader scope, encompassing beauty, fragrance, and eyewear, underscoring the arab fashion region’s vital role in their business. Gordon also noted that the collection resonates well with women in the Gulf fashion world,

The collection, a celebration of color, joy, and expressive fashion, was designed for women who seek to stand out and feel extraordinary. Gordon recognized that this mindset aligns with the preferences of women in the Arabic region when shopping and dressing.

The collection featured a variety of timeless yet contemporary pieces, including essential everyday items such as white poplin shirts, pencil skirts, elegant cardigans, and well-tailored blazers.

Gordon drew inspiration from the Nineties, particularly the iconic style of Carolyn Bessette-Kennedy. He highlighted the magic of combining simple pieces, such as a pencil skirt, a crisp white cotton shirt, beautiful heels, and a cardigan, which can transform a woman into a chic and charismatic figure.

In addition to everyday wear, the collection showcased an array of evening dresses, a significant part of the brand’s portfolio. These included a full-skirted buttercup-yellow dress with a grey sash reminiscent of prom-style fashion and a sequin-drenched strapless gown.