Blog

Established in 2018 under the visionary guidance of designer Pauline Ducruet, Alter Designs epitomizes the ethos of liberation and inclusivity. Alter is committed to creating a more accepting and inclusive society by promoting love, respect, and self-expression.

The brand’s commitment to sustainability is evident in its creative process, incorporating upcycling, traceability, and eco-friendly practices. With each piece meticulously crafted in France, Alter ensures a transparent and conscious approach to fashion.

Inspired by the contrasting glamour of the French Riviera and the creative energy of New York streets, Pauline Ducruet’s design vision is both progressive and playful. As the granddaughter of Grace Kelly and daughter of Princess Stéphanie of Monaco, her non-conformist ideals drive Alter Designs to challenge conventional standards.

Denim, an iconic element of the Alter wardrobe, is reimagined every year, and this time, the Patchwork Denim capsule collection is upcycled from vintage stocks and jeans legs in various shades of blue.