It is clear, that a decision to become a sustainability supporter hits the pocket, however is sustainability always equal to luxury? What we see is that luxury brands are concerned about discounts. Their leaders try to maintain a luxurious treatment, but still choose to burn the unsold items. COVID-19 has really opened up an opportunity to reconceptualize the collections. Instead of 100 pieces, why not make a half of that to lessen pollution and treat workers fairer. Quality must be prioritized over quantity, and we follow this concept at FOXYLAB NY by creating super limited collections with only one-of-a-kind items. The unisex sizing helps our fashion to be more genderless, therefore improving the sales and interest.