The word «sustainability» appears more and more together with the word «fashion». Although the production of new clothes is not an absolutely environmentally friendly practice, in the recent years, sustainable fashion has been on its way to become more reliable and trendy.
Take a look at the resale market. Accelerated by the pandemic, reselling is paced to overthrow fast fashion, which seems to be nearly impossible. As claimed by the forecasters of the Pivot podcast, the outsell will happen by 2028. Sustainability becomes trendier than fast fashion.
It is clear, that a decision to become a sustainability supporter hits the pocket, however is sustainability always equal to luxury? What we see is that luxury brands are concerned about discounts. Their leaders try to maintain a luxurious treatment, but still choose to burn the unsold items. COVID-19 has really opened up an opportunity to reconceptualize the collections. Instead of 100 pieces, why not make a half of that to lessen pollution and treat workers fairer. Quality must be prioritized over quantity, and we follow this concept at FOXYLAB NY by creating super limited collections with only one-of-a-kind items. The unisex sizing helps our fashion to be more genderless, therefore improving the sales and interest.
Slowly but surely, the sustainable fashion will find its way to stabilize on the market. And we will soon have no choice but to be wise and responsible.
