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Charbel Abou Zeidan, Octogony’s multifaceted artistic director, brings to the brand 15 years of experience in couture and ready-to-wear, spent between Beirut and Paris. An architect by training, Charbel sees the world through dual lenses of art and architecture. His passion for Brutalism and 1960s minimalism ensured that it was love at first sight when he met the building with the imposing octagonal windows serving as Octogony’s headquarters.

A polymath with inexhaustible curiosity and drive, Charbel’s interests range from painting, sculpture and architecture to photography and fashion. His fascination with existentialism prompted his belief in pure forms or shapes. For Octogony’s bold and timeless style, he drew upon the purity of form found in the art of Kasimir Malevich, Ellsworth Kelly and Tadao Ando, as well as the bold, strong yet graceful lines of Brutalist architecture.