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he Wavy Dinky bag, one of the inaugural designs, is designed for ease of disassembly and repair, with core elements ensuring a long life in the real world. A process to repurpose the detritus of bag making by “pressing” thin straps of leather together to create a new material has resulted in the creation of one-of-a-kind handbags with a distinctly Gen Z feel. The “Coachtopia Beta Community,” made up of Gen Z individuals, was assembled to provide feedback at various steps during the design, creative, and marketing processes. The illustrations for Coachtopia were designed by Sabrina Lau, a member of the Coachtopia Beta Community.
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