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Gucci CHIME: Uniting Voices for Gender Equality Across Borders and Generations. Founded by Gucci in 2013, Gucci CHIME stands as a powerful global campaign that seeks to convene, unite, and amplify the voices advocating for gender equality. Gucci CHIME strives to inspire active participation within a collective community, fostering connections that transcend borders and generations in the relentless pursuit of equality.

In an era where inclusivity and intersectionality are crucial topics of conversation, Chime has evolved significantly in the past ten years, broadening its definition of gender to encompass a more expansive spectrum.

Tanya Compass, a prominent voice within the initiative, emphasizes the need to acknowledge and include individuals from diverse backgrounds. She raises essential questions about the inclusion of race, neurodivergence, and the experiences of trans and non-binary individuals within discussions about women and girls. According to Compass, the focus now lies in redefining and redesigning the very concept of gender itself.

Gucci Chime has left an indelible mark since its inception, collaborating with 185 non-profit partners, including notable organizations such as BEYGOOD, Unicef, the Global Fund for Women, and Artolution. Together, they have successfully executed over 500 projects, impacting the lives of more than 630,000 individuals worldwide. By raising an astounding $21.5 million, Gucci Chime has made a tangible difference in the lives of countless people.

The brand’s commitment to empowering youth activists is evident through its zine, providing a platform for these emerging voices to explore the feminist politics surrounding crucial issues such as period poverty, HIV/AIDS, and disability rights. This initiative has fostered open dialogue and nurtured discussions that challenge societal norms.

As Gucci Chime commemorates its remarkable ten-year milestone, the brand has enlisted the acclaimed Academy Award-winner, Sharmeen Obaid-Chinoy, to direct a series of compelling videos. In these videos, influential figures including Julia Garner, Halle Bailey, and Serena Williams share their personal perspectives on equality. Joining them are esteemed members of the Gucci Chime Advisory Board, Maryangel Garcia-Ramos, Amanda Nguyen, Vee Kativhu, and Jaha Dukureh, who contribute their invaluable insights to the conversation.

Gucci Chime’s decade-long journey exemplifies the power of collective action and the importance of continuously evolving to meet the needs of an ever-changing world. By redefining gender and championing inclusivity, Gucci Chime has proven that equality is a multifaceted concept that necessitates ongoing introspection and transformative dialogue. Through their unwavering dedication, Chime continues to inspire and pave the way for a more equitable future for all.