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In fact Glenn has his person story linked to the Hyères festival: earlier in 2011 he assisted Léa Peckre, the finalist of Le Grand Prix Mode during the competition. Thus, it came quite naturally that 11 years later the former assistant presided the jury of the same event.
The atmosphere of the festival differs allot from the one reigns at Paris fashion weeks: in provincial Hyères situated in the Mediterranean coast of France the signature Parisian snobbism gives way to “easy going” attitude. Which seems to suit better to Martens who was raised by his grandma as his mother, divorced and worked few jobs to provide him and his older brother, didn’t have much time to spend with kids.
Besides the denim passion, Glenn Martens has been always playing with the gender fluidity, which, even perceived as “trend” at the beginning evolved into new reality.
Indeed, in his collections for Y/Project Martens mixed men and women looks long before it has become a common practice. Deliberate choice by the designer which he explained by the pragmatic (budget too limited to develop separately two gender lines) rather than artistic reasons.
The ultimate proof of success Glenn got last September when he dressed Nicole Kidman for her viral editorial in Perfect Magazine. Great fan since ever of this actress, “the real chameleon” as he says, Martens “chose” Nicole when Katie Grand (British top stylist, founder of Perfect Magazine) asked him to name anyone he wanted. Nicole accepted to shoot in Diesel and Y/Project looks. And the result, well, the result is just fabulous.
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Since few seasons we have been assisting the triumphal comeback of denim. Behind this fashion trend there is mainly one man, The Perfect Designer of the Year according to Katie Granthe, Glenn Martens.
This article is about his artistic path, friendship with Andy Warhol, his relationship with Madonna, the tragic addition to the “27 Club” and his current relevance to the NFT.
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