LAURA ZAMBELLI, BLURRING THE LINE BETWEEN REAL AND VIRTUAL

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Passionate since her childhood with painting and sculpture, its photography that Laura chose as a medium to express emotions, charm and poetry of what she experiences. A huge travel-lover she visited many countries considered as “the third world” and faced the social realities of their people. In 2010 the artist undertook a trip alone in the Sahara desert resulted in a series of shots which were exposed in her native Italy. Starting from 2012 National Geographic have been publishing her images on their web site. In her work Zambelli draws inspiration from the great beauty of the unspoiled landscapes and female characters. Her style features existential romanticism and conceptual research of a unique moment, interesting blend of social unconscious and personal perception.

How did you creative journey start?

What was the turning point in your art career as a photographer?

In your recent portraits you combine physical and digital, how did you come up with this technique and how do you perceive the current rise of the AI in art?

Let's get a little bit dipper into the universe of AI and all its perspectives. Don't you believe that when we create digital images, as beautiful and perfect as they can be, we risk to loose the ‘soul' of our model, as it probably resides in her imperfections and uniqueness which the AI cannot catch?

Among the incredible projects you made such as for National Geographic or "PhotoVogue" of "Vogue Italia" on-line edition, or your personal exhibits, or even your works presented in Photo Biennale in Venice, what was the one which you feel most proud of? Which was the most challenging?

Outdoor vs studio work, what do you prefer and why?

How would you define beauty?

In your IG account one can find exclusively female portraits, is there any reason why you somehow privilege to work only with women?

In my professional and private life I met and collaborate with different photographers, some of them manage to catch my personality on the pictures while on others', we can't really recognize me. How is the shooting process going in your case?

Being told by a colleague that your style hasn’t changed compared to physical shoots, now when I use AI, is very gratifying. However, do not think that creating artificially is so easy? On the contrary. Maintaining good taste, as in physical reality, is not a trivial matter. Before an AI photo is exhibited by me to the public, it goes through a tough selection. I am very exigent to this. Physical and digital must match each other in beauty, to ensure that whoever observes the shot asks the question: “Is it real or virtual shot?”.

Do you feel the model you are about to shoot?

How do you get into her personality to catch its essence which we can then observe on your images?

What would be an advice you share with the young creatives who are just starting their career?

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