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Powerful women: 5 women designers who changed the fashion industry forever

FASHION

Powerful women: 5 women designers who changed the fashion industry forever

March 8 2023

Text: Kate Max

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March 8 2023

Text: Kate Max

 

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The list of brilliant, truly fearless and talented female fashion designers who turned the fashion world upside down, broke stereotypes and ruthlessly stepped on prejudices seems to be shorter than the same list of male designers.

But the names of these amazing, intelligent, creative women who challenged themselves and the world have forever entered the history of fashion.

Today we will tell you only about some of them, although the list, of course, is much longer.

Jeanne Paquin (1869–1936)

Her story is a perfect example of a creative union with her husband. It was with him that Jeanne founded the fashion house Paquin, which became popular for many years.

The popularity of this fashion house grew thanks to the ideas of Jeanne, who tirelessly created models and styles. Dresses from Paquin, mostly created in the modern style, were very successful.

It is Jeanne who owns such discoveries as women’s sportswear, a kimono cape and high-waisted dresses, a chic tango dress with slits on the sides, etc.

Jeanne’s outfits, comfortable and refined, were worn by almost all aristocrats. The woman’s name remained in the shadows for a long time, given the strict mores of those times and the special modesty of this stylish woman.

Coco Chanel (1883 – 1971)

Coco Chanel needs no introduction. Her influence on modern fashion cannot be overestimated, if only because she founded one of the most prestigious and respected fashion labels in the world. It is thanks to this extraordinary woman that such mandatory attributes as a small black dress, a “sailor suit” and, of course, trousers appeared in our wardrobes. And the legendary Chanel No. 5 perfume is still the hallmark of many women.

And we will always be grateful to her for that!

Jeanne Lanvin (1867 – 1946)

Jeanne Lanvin is another fashion designer, whose merits cannot be ignored. She founded her fashion house Lanvin in Paris in 1890, but the fame came to her a little later, at the beginning of the 20th century. At that time she began designing elegant clothes for young mothers and their little daughters. The “muse” of the fashion designer was her daughter. Later the silhouette of a lady leading a girl by the hand became the trademark of Lanvin. The drawing was made by the famous Art Deco artist Paul Iribe. Understanding the potential of her brainchild, Madame Lanvin tried to realize it as much as possible. Thus, the collections of women’s and children’s clothing were replenished with perfumes, and then with home goods.

Elsa Schiaparelli (1890 – 1973)

Elsa Schiaparelli is the one who is called the creator of the pret-a-porter style and the main rival of Coco Chanel. She loved to shock the public, and fashion historians often consider her the “harbinger” of modern avant-garde fashion.
Her way in the world of fashion started not quite standard. Elsa worked as a tour guide and noticed that the guests of the French capital are interested in local boutiques much more than the collections of the Louvre. That’s when she came up with the idea to create things that will surprise. And everything worked out!

Schiaparelli was not afraid of experiments. She was inspired by the most diverse things – sports style, ethnic jewelry, tattoos of sailors and even the first flight across the Atlantic Ocean.

Vivienne Westwood (1941 – 2022)

Vivienne Westwood is a woman designer who managed to conquer the world with her provocative and shocking ideas.

Her career as a fashion designer began during her relationship with the producer of the legendary punk band the Sex Pistols. That’s when she opened her first boutique selling punk style clothing, which Vivienne modeled.

After the demise of the Sex Pistols, the styles favored by Vivienne Westwood were periodically changed and transformed, but all her collections were imbued with the spirit of protest.

She introduced checked shirts, unimaginable hats, ripped tights, and inimitable dresses with elaborate drapes. And women could feel free from all conventions in her clothes.

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