SWEETLIMEJUICE Turns Over a New Leaf: Celebrates 3-Year Anniversary with a Chic Rebrand and SS23 Collection!

SWEETLIMEJUICE Turns Over a New Leaf: Celebrates 3-Year Anniversary with a Chic Rebrand and SS23 Collection!

May 6 2023

Text: Oxana De Castro

Photo credit: SLJ London

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SWEETLIMEJUICE is a London-based demi-fine jewelry brand founded in 2018. Their unique, sustainable designs embrace traditional handcraft techniques and foster a connection between the maker, the wearer, and the jewelry. The brand collaborates with artists and fashion brands and is stocked at high-end retailers worldwide.

To celebrate its 3-year anniversary, London-based demi-fine jewelry brand SWEETLIMEJUICE is launching a rebranded website and logo in September. The brand’s SS23 collection adds a few new pieces to the range, with refreshing new colorways for its best-selling designs. The collection is designed to encourage people to let go and have fun while embracing the moment, with elements that stimulate the senses in a physical way, such as the summer breeze, the warmth of sun rays, and the endorphins from working out.

The SS23 collection features invigorating hibiscus pink, lemon, and champagne colors in gemstones used in popular items such as the Silver Eryn Navette Choker. The collection also includes different sizes of white freshwater pearls that have been manipulated with SWEETLIMEJUICE’s in-house developed stone setting, available in bracelets and necklaces. The brand’s previous collections had focused on current world affairs, deep interpersonal issues, and private thoughts, while SS23 aims to express the idea of not taking things too seriously and enjoying the moment. SWEETLIMEJUICE’s designs embrace traditional handcraft techniques and sustainable 925 sterling silver. The brand’s pieces foster a connection between the maker, the wearer, and the jewelry. In addition to the core collection, SWEETLIMEJUICE collaborates with other artists and fashion brands and is stocked at high-end fashion retailers worldwide.

SWEETLIMEJUICE’s designs embrace traditional handcraft techniques and sustainable 925 sterling silver. The brand’s pieces foster a connection between the maker, the wearer, and the jewelry. In addition to the core collection, SWEETLIMEJUICE collaborates with other artists and fashion brands and is stocked at high-end fashion retailers worldwide.

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