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A photo collage installation was set up specifically for the event. It showed the production process of each brand. Highlighting the work of teams, creative studios, and their workers. These displays allowed foreign media to witness how Ukrainian production operates despite various challenges. Everyone is determined to stay in Ukraine no matter what.
“It is a great joy to find like-minded people. Those who give their best and work as one towards shared success. Doing everything possible and impossible for the development of the fashion industry in Ukraine,” – says Alisa Grishaeva, GRIE accessories brand designer.
Unique accessories were made for the guests of the showroom. Hand-made fabric flowers were crafted from the material used by the five brands in their collections, representing a thematic symbol of unity.
The UWFIA’s mission is to support women in the fashion industry, regardless of their place of residence, age, or specialization. It is an Alliance with a special emphasis on women’s entrepreneurship and leadership.
The brands have come together and function as a single entity. In just a few months of their collaboration, the designers have provided each other with invaluable assistance in finding new employees, suppliers, sales channels, and business contacts. This coordinated teamwork proved that the unity of like-minded people yields incredible results and amplifies each other’s voices.
Alliance’s slogan is: “You are not alone”! To inspire women to follow their greatest ambitions and develop Ukrainian fashion during the most challenging times.
As Lyubov Makarenko, designer of the SAYYA brand says: “Alliance has become a support system for me. I don’t feel alone in my line of work. I now have partners who will lend me a helping hand, and I’m ready to help them in return”!
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