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The Something in the Water festival showcased an array of exciting events over the three-day weekend, with Pharrell’s new Adidas Samba collab being one of the highlights. The festival also featured electrifying performances from music icons such as Kid Cudi and Lil Wayne, as well as surprise appearances by Diddy and Chris Brown. Unfortunately, the festival experienced harsh weather conditions, with heavy rain forcing Friday’s start time to be delayed from 12 p.m. to 5 p.m., and Sunday’s shows being canceled altogether. Despite the setbacks, Pharrell remained positive about the festival’s future and expressed optimism for next year’s Something in the Water.
Louis Vuitton’s presence at the Something in the Water festival was significant to Pharrell Williams as the brand has been a part of his story and history for the past 20 years. Pharrell has been working with Louis Vuitton since the early 2000s, and the brand understands its significance to Pharrell and the festival’s history in Virginia. It was important for them to be there and show their support. To show his appreciation for the brand, he dedicated a 30-foot sand castle which represents his love for the brand.
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