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Thus, Anna Wintour arrived first, couple hours before the “official” opening of the presentation. She expressed her encouragement and talked to the designers about their current projects and plans for future. As all of the participants strongly believe in better one.

The “trend” for the Ukrainian brands with their trademark highest quality of product, sustainable approach, contemporary femininity and smart insert of traditional elements and historic narratives, came long before the tragedy of Russian occupation in last spring.

Nowadays the interest to the Ukrainians has doubled. In the context of current military aggression which the country has been experiencing since march 2022 many civilians had to flee their homes.

While Ukrainian creatives are among the first to respond by raising their voices against the war, international fashion community instantly reacted to the conflict by showing support and allocating the funds to help the victims.