

The modern Mermaidcore fashion trend which combines ocean like colors with shimmering sequins and iridescent materials, represents a modern revival of a fashion concept that originated from mythological and cinematic influences during the last century. The mermaid silhouette which French couturier Marcel Rochas introduced in the 1930s, evolved into a symbol of Hollywood glamour during the 1950s through its tight fit and dramatic flared hem. The 1960s brought the essential textural element of shimmer to fashion through Norman Norell’s “mermaid dresses, which used complete sequin coverage to create fish scale effects.
 The foundation of silhouette and shine that designers like Alexander McQueen and Thierry Mugler used to create avant-garde designs during the late 20th and early 21st centuries was built upon the work of Marcel Rochas from the 1930s. The current Mermaidcore trend gained its widespread popularity through social media escapism and the worldwide popularity of the 2023 live-action “The Little Mermaid” which created a global interest in ocean inspired fashion that combined Y2K elements with deep-sea fantasy. Stars like Dua Lipa and Zendaya have both sported glimmering looks on red carpets.

Let’s have a look at mermaid core fashion key elements in detail :

The Mermaidcore color scheme draws its inspiration from oceanic elements and marine magic that replaces bold colors with a range of gentle luminous shades. The ocean’s different depths inspire the main color scheme which includes iridescent blues, turquoise, seafoam green and deep aqua. The colors of deep-sea pearls and bioluminescent creatures inspire the addition of pastel shades including lilac, periwinkle and shimmering lavender to the ethereal fantasy palette. The reflective appearance of water and fish scales becomes possible through the use of metallic elements which include silver, platinum and holographic finishes.

The Mermaidcore aesthetic depends on specific textiles which need to replicate water’s shimmering effect, fluid movement and transparent appearance. The designers select their fabrics based on their ability to create fluid movements through their use of lightweight satin materials, stretch mesh and delicate silk fabrics.Â
They use iridescent materials including holographic leather, sequined knits and metallic lurex threads, to create fish scale-like effects through light reflection. The “wet look” dress design by Di Petsa features specialized mesh materials that create a permanent damp appearance through draping and sewing techniques. The designers achieve an ethereal effect through fabric layering which includes sheer tulles and chiffons to create depth and make the garments appear as if they are moving with each step.


The core element of this beauty style involves creating a perfect dewy complexion through the use of beauty oils, radiant foundations and extensive application of pearlescent highlighter on facial high points to achieve a “dripping wet” effect. The oceanic color palette dominates eye makeup through iridescent eyeshadows in seafoam green, blue, turquoise and metallic purple shades which receive delicate finishing touches from tiny pearls or rhinestones placed around the eyelids and eyebrows for a personalized “barnacle” appearance.Â
The wet-look hairstyle known as “shipwrecked waves” creates the illusion of a sea creature through its sleek back design and its ability to appear constantly damp and fluid. The siren’s enchanting appearance reaches its conclusion when she applies an extremely shiny pink or nude lipstick to her lips.

The right jewelry selection should include ocean-inspired pieces with high-shine finishes instead of basic shell pendants. The jewelry collection should include multiple layers of rings and necklaces that use Aquamarine, Opal and ParaĂba Tourmaline gemstones to create colors with iridescent effects. The collection includes decorative elements which depict coral, starfish, and seahorses through metallic and mother-of-pearl material finishes.
 The fantasy look requires two additional items which include sculptural shell-shaped clutches and small netted bags with iridescent beading. The entire look requires shoes with clear PVC or metallic finishes and pearl embellishments to create a water-worn glamorous effect that matches a modern mermaid’s appearance.

Multiple designers have supported Mermaidcore fashion to transform this whimsical fashion trend into a high-end fashion movement. The glamorous siren style emerged through Donatella Versace’s designs their modern fashion established the trend through its memorable viral fashion moments. The fashion brand Di Petsa achieved widespread recognition through its collection of dreamlike “wet-look” dresses which embodied the smooth appearance of water when it first emerges.Â
The runway shows of Blumarine and Schiaparelli featured ocean designs through their use of seashell bras, aquatic color palettes and their Met Gala appearance with Kim Kardashian wearing a pearl-encrusted custom design. The trend received additional popularity through celebrity fashion choices when Kendall Jenner wore a vintage Jean Paul Gaultier mermaid gown.
The digital fast-paced world has led people to adopt the Mermaidcore aesthetic as their escape through nature-based self-expression and fluid feminine identity. The aesthetic fashion trend matches the individualistic preferences of Gen Z members who seek creative independence. The trend now links to sustainability because creators produce ocean-inspired items through the use of recycled shells, sea glass and environmentally friendly materials.
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The digital fast-paced world has led people to adopt Mermaidcore as their escape through nature-based self-expression and fluid feminine identity. The fashion trend matches the individualistic preferences of Gen Z members who seek creative independence. The trend now links to sustainability because creators produce ocean-inspired items through the use of recycled shells, sea glass and environmentally friendly materials.
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A whole world on the tip of a pencil. The story of an artist who proved that true art has no limits and that it is never too late to start all over again.





International fashion icon and symbol of Parisian style, Ines de la Fressange is one of the most famous women in France.
Anastasia Pilepchuk is a Berlin-based artist with Buryat roots. She creates masks and face jewellery inspired by the nature and the culture of her beautiful region.
A whole world on the tip of a pencil. The story of an artist who proved that true art has no limits and that it is never too late to start all over again.