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Fashion Week in Paris, which closes the month of shows of collections for autumn-winter 2022/2023 season, coincided with the tragic events in Ukraine. Never before has the fashion industry been so close to politics. On the eve of the first shows Ralph Toledano, President of the Fédération de la Haute Couture et de la Mode supported Ukrainian people and many designers followed his example.
For instance, French fashion designer Isabel Marant came out on the catwalk at the end of the show wearing a yellow and blue «tie and dye» sweater. The catwalk itself was also illuminated by the colors of the state flag of Ukraine.
Our FXLB team was at the presentation of the Sweetlimejuice jewelry brand on March 28, the first day of Paris Fashion Week. It was the day of the negotiations between Russia and Ukraine. Designers of the brand Simpson Ma and Jovy Hon, presented the audience a real performance whose theme was the idea of togetherness. For several hours 10 models painted something on a tablecloth about unity, love and happy memories. Together they co-created a heartfelt art piece that speaks silently yet so loud about what they and brand SWEETLIMEJUICE believes in.
One of the most touching and poetic shows was presented by the Fashion House Balmain. A few hours before the show Olivier Rousteing Creative Director of Balmain reported on his Instagram account a heartwarming message: «As we show our collection, we are well aware that there are more important things happening in the world today. It’s hard to feel right about focusing on runways and clothes, as we listen with a heavy heart to the latest news. Our thoughts and prayers are with the Ukrainians.»
At the beginning of the show there was a dance as kind of allegory of the military actions that are unfolding between the two closely related nations. It is ended with a fiery kiss between two soldiers and quote from Antoine de Saint-Exupéry’s « The Little Prince »: “It is much more difficult to judge oneself than to judge others”.
If we talk about the collection, it seems as if the designer had a premonition of the future and created many items in the style of military body armor and knight’s armor. That reminded us of the importance of being protected in these difficult times.
And of course, the «most relevant poignant and beautiful show of the Paris Fashion Week», as Olivier Zahm co-founder of PURPLE magazine said, was a Balenciaga show. It was imbued with many symbolic meanings. The show began with a poem by the Ukrainian poet Oleksandr Oles “Live, Ukraine, live for beauty”. The decorations were very impressive! It was made as if the models were bursting through a snowstorm with hastily packed bags, like the ones Ukrainians are now forced to flee their countries with. The entire collection is predominantly in dark colors, but even in this impenetrable darkness there is «a place for hope» – blue and yellow looks were the finial accent in this show.
The word PEACE has become the most important word for each of us during these days, because we all wish for one thing - a peaceful sky over our heads.
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