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A closer look at ASVOFF (A Shadowed View On Fashion Film) Festival. By Tatiana Stolyarova
A closer look at ASVOFF (A Shadowed View On Fashion Film) Festival. By Tatiana Stolyarova
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Being based in New York City, the mecca of cultures and international movements, we found especially hard to ignore what’s going on on the other side of the planet. For a long time FXLB was looking for a voice overseas, for the meaning of cultural heritage of Europe and its contemporary outbreaks is immense on a global scale. And we finally found a person who will be responsible for keeping use up-to-date with the world across the ocean. Meet our first reporter in Europe Tatiana Stolyarova!
Tatiana in Instagram @tantao_cent
Born in Russia, she started her carrier in fashion modeling in Moscow, then, at the age of 25, moved to Paris where she became a contributor for both Russian, and international publications. Since 2010, Tatiana has been accredited as a foreign journalist by the French FHCM (The Fédération de la Haute Couture et de la Mode) and covered the Fashion Weeks in Moscow, Kiev and Singapore. Besides, she managed Festival Rouge — a fashion festival promoting emerging designers from Eastern Europe held in Paris; co-organized the showroom within ready-to-wear week, and animated fashion seminars hosted for the Russian-speaking creatives in Paris. Her expertise and trained vision in fashion brought her to teaching a course of “fashion journalism” at the University of Design in Shanghai. Now she joined FXLB to cover various events in the art and fashion industries, and introducing our mostly local audience to international cultural phenomenons.
As all of our followers know, FOXYLAB NEW YORK puts sustainability, art and gender fluidity in the core of its creative process. We support conscious approach to fashion therefore we strongly believe and share the values of the Parisian ASVOFF (A Shadowed View On Fashion Film) Festival, at which Tatiana was a guest and had a chance to collect the most memorable moments. This year ASVOFF pays a tribute to «Sustainability Activism», «Digital Fashion» and «Black Spectrum» — three major post-pandemic themes of all preoccupation in the industry, that are also fundamental for FXLB.
Narrated by Tatina Stolyarova It’s not a secret that in the gloomiest time, when insecurity and despair prevail the talents and creativity emerge, like if drawing inspiration from a dark side.
The 13th Edition of ASVOFF, which was physically held in Paris during three days (December 1-3, 2021) is an evident prove of this assumption.
The story of the Festival, one of a kind, started in 2005 when a fashion icon, journalist and arguably the world’s first fashion blogger Diane Pernet organized its first edition in Paris. Have been living in the French capital since ever, this native American who used to be friends with Andy Warhol, Diane known to all fashionistas for her inimitable unique look, all in black with sun glasses (even at night) and incredible high headgear (also black, even at July heat) which she stylishly decorates with massive insects (sometimes spiders, this time – snails). By curating ASVOFF Madame Pernet aims to promote the emerging and young-at-heart visionaries through the changeable landscape of fashion field. A beautiful and noble initiative that assures an unfading interest of the audience to the festival and its durability.
Recently in the absence of physical shows and as a response to COVID-19, we have been witnessing the burst of digital fashion films shot by the brands to express themselves alternatively i.e. virtually. Thus every house presents its digital version of collection replacing classical catwalk, be it a 1+ hour long movie of Martin Margiela where the filmmaker Olivier Dahan invites us to a «Folk horror tale» of John Galliano, luxuriant fantasy or a 7-minutes long sky trip of a futuristic Iris van Herpen directed by Masha Vayukova for her latest collection «Earthrise».
The event unveiled a flourishing and eclectic jury panel of renowned artist, designers, content creators who are committed to encouraging new talent and promoting diversity across the world of filmmaking (Bryanboy, LUTZ, Daphne Guinnesse, Roisin Murphy, Nicolas Kemp, Osei Bonsu if to mention a few).
While internationally acclaimed film director Bruce LaBruce led the ASVOFF 13’s official film selection as the Grand Jury President. His own movie, “Saint-Narcisse” was screened at the opening ceremony of the festival, put all the audience (included the author of these lines) into the sensual if not to say erotic mood just before the DJ party – thank you Bruce so much for this fun and beautiful representation of human feelings, it was mesmerizing!
Regarding the list of winners announced in nine categories from “best sound design”, “best cinematography” and “best art direction” to “best performance” or “best student price”, discover their works on the official page of the festival or in its Instagram account.
As of my personal taste, the small masterpiece entitled “Mistress of the inner world” (“Best cinematography” award) by talented Lilli Moors with unbelievable and mysterious Anna Cleveland won my heart. Anna proves to be much more than “just a fashion model”, unveiling the real capacity of drama acting, pure pleasure for the eyes!
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