But it seems to be, that many modern designers are in no rush to show their collections at fashion weeks and sign contracts with Saks. They are quite happy with the sales on Instagram, which are otherwise called DTC (direct to consumer). This begs the question: where is the real fashion in it? If anyone can now launch an athleisure line, sell it on social media and claim to be a designer. This is where the battle for the most interesting concept arises. The idea behind the sale of basic things is important: take, for example, a tracksuit from recycled bottles and scribble on it about its uniqueness with a thin black handwriting. So it will immediately acquire a new value: this is not just a suit, but a suit that helps the environment. And bloggers would love to show how to wear it. There are many examples, and does this mean that they destroy the authenticity of fashion, or, on the contrary, save it? This is the opinion of Oxana De Castro, the founder of the FOXYLAB NEW YORK, a creative laboratory in New York City, whose concept is based on a merge of art and street fashion. To create each capsule collection, the artists, selected by Oxana, create a design for the basic items — all that we wear in the work from home era: hoodies, T-shirts, pullovers. In terms of special production, the artists paint directly on clothes, like on canvas, thus “transforming to life” their creations. FOXYLAB NY doesn’t have shows, seasons and sales in department stores, but also no gender division — complete freedom. Having fully understood the needs of the modern consumer, Oxana puts everything she needs into her brand: an art concept, intriguing collaborations with renowned artists, high quality and comfort. And here’s when the words of everyone’s favorite film character from “The Devil Wears Prada” Nigel (Stanley Tucci) come to mind: “And their works, their creations are more than art. Because you live in them…”. The movie was about Holsten and De La Renta, but nowadays the skill of the designer is judged by his ability to create based on the needs of the customer.
Athleisure Wear: The Optimal Combination of Comfort and Style
Sport wear outfits quickly went from gym to streetwear in a matter of seconds with both comfort and fashion styles that can be worn day or night on the floor. You’re heading to the gym or going on a errand: athleisure has the ideal amount of utility and chic. So let’s see what are the best athleisure clothes for men and women — for different seasons, even in the office.
Men’s Athleisure Outfits
The men’s athleisure trend is one to go for if you want to look cool but still comfortable. For men, the secret to a good athleisure outfit is to pick clothes that can be worn from the gym to the office.
Joggers and Sweatshirts: A perfect man combo of joggers and a hoodie or sweatshirt, you can look casual but stylish with this. Go for dark colours such as black, navy, or grey for a sleek and modern effect.
Performance Tees and Shorts: Breathable performance tees and shorts for a sportier vibe are comfortable and functional. Try them with some sneakers for that ultimate sports style.
Tech-Casted Layering: Lightweight and waterproof jackets are the best thing to overwear over any athleisure outfit for a little edge without compromising comfort.
They are easy to style up or down and suitable for any occasion.
Athleisure Outfits for Women
Women’s sportswear is both comfortable and fashionable, which makes it very easy to be fashionable when you are on the go. The workouts, the brunch with friends, women’s fashion is for all occasions.
Leggings and Crop Tops: An all-time favorite of many women, high-waisted leggings with a crop top or sports bra flatters your body shape. On top for more of a tailored appearance, add a bomber jacket or big jeans jacket.
Tank Tops and Sweatpants: You don’t have to stay in sweatpants all day, pair them with a fitted tank top and some trendy sneakers for an easy athleisure look.
Midi Skirts and Sneakers: For a feminine take on this look, go for a midi skirt, fitted athleisure hoodie and cool sneakers. The sporty-feminine blend creates an unrivaled modern appearance.
Women’s clothes are all about adaptability, it can be worn to the gym or to the supermarket or to the grocery store.
Everyday Athleisure Outfits
Comfort is the main feature of daily athleisure outfits and if you are just making your way to the grocery store or out for coffee with some friends, here are some suggestions:
Casual Athleisure Dresses: A casual athleisure dress for women can have you feeling great with a clingy jersey or cotton dress to keep you cool and professional. Pair it with a denim jacket and sneakers for a laid back style.
Track Pants and Graphic Tees: A lightweight pair of track pants with a simple graphic tee is laid-back but classy. Layer on a thin bomber jacket for an additional punch.
Sport Jumpsuits: A one-piece style has been all the rage lately. Choose a one-piece romper or jumpsuit that straddles activewear and everyday attire in one effortless piece.
Such outfits are great for those days you don’t want to feel fancy but still feel put together.
Cute Summer Athleisure Outfits
Athleisure is the best time of year, and there are a lot of ways to be cool and fashionable at the same time. Lightweight, breathable, loose fitting — this is what you need for an athleisure summer look.
Tank Tops & High Waisted Shorts: Wear a cute tank top and high-waisted shorts for a breezy style. Layer on slippers or slides to stay comfortable for travel.
Athletic Rompers and Sandals: A snug athletic romper is great for summer. Find a style with built-in functionality for the active and lazy days. And style it with slides or tennis sandals.
Crop Tops and Pleated Skirts: For an alternative athleisure style, go for a cropped athletic top and a midi skirt. This is a woman’s interpretation of athleisure and also cools you off.
While on vacation, consider lightweight cottons, linen blends and wicking fabrics for the summer without compromising on fashion.
Fall Athleisure Outfits
By the end of the year, athleisure is all about layers, comfort, and warm fabric. Fall is a great time to play around with athleisure pieces that marry utility with seasonality.
Sweatshirts and High-Top Sneakers: A warm hoodie or sweatshirt over high-top sneakers makes a trendy, streetwear-y look this fall. Wear a scarf or beanie for extra insulation.
Sporty Leggings and Bigger Cardigans: Pair cozy leggings with a big cardigan or sweater. This is a layering method that’s warm without giving up on the sports vibe.
Jogger Pants and Leather Jackets: Go all out with your athleisure wear by wearing leather jacket with jogger pants. This sassy silhouette pairs well with boots or cute sneakers for a fall ensemble.
Layering is the trick with fall athleisure. Make sure your fabrics are heavier and insulating without being bulky.
Athleisure Outfits for Work
No longer is athleisure just for the gym. Athleisure outfits are now taking the corporate world by storm with the “business casual” and lean office norms.
Blazers & Joggers: Dressing smart yet casual in the office is a smart look you can get by wearing a formal blazer with joggers. Wear neutral shades such as grey, black or navy and pair it with slick sneakers or loafers.
Custom-Fit Sweatpants & Button-Down Shirts: Buy tailored sweatpants that are slim and sharp in shape, and go with a button-down shirt for an officey casual vibe. A good belt and formal/sport shoes will dress up this ensemble.
Athleisure Dress with Cardigan: For a more womanly style, wear an athleisure dress (think sporty fabrics like cotton or jersey) and wear a cardigan or bomber jacket over it. Ankle boots will give it that finishing touch.
Work fitness clothes: There’s nothing like sportswear with business dress that allows you to look and feel good during your work hours.
Popular Athleisure Brands
The athleisure industry is in a roaring growth over the last few years and we can see many brands competing for the shopper who is looking for both style and function. The popular athleisure brands are now synonymous with quality, fashion forward, practical, workwear pieces that can go from the gym to the house.
Lululemon – This brand is probably the most popular in the athleisure market with leggings, sports bras and jackets for comfort, function and style.
Nike still reigns, with the highest technology & trendy designs. Nike, the company of sneakers, athletic wear and athleisure apparel, makes the goods that are good for athletes and fashion lovers.
Another powerhouse is Adidas with their classic designs and partnerships with fashion designers. They have a large collection of stylish and comfy activewear like joggers, hoodies and athletic shoes which is a must have for athleisure lovers.
Athleta, another company owned by Lululemon, has a larger range of sizes, and it has useful, fashion-forward clothing for women. They’re made for performance as well as everyday wear and are ideal for the active lifestyle.
Puma recently has upped their athleisure trend with cutting edge styles and vivid colorways. The brand is one that most people prefer if they love streetwear style athleisure clothing.
Fabletics, co-founded by actress Kate Hudson, are your secret to stylish, affordable athleisure. Subscription-based, Fabletics makes trendy leggings, sports bras and outerwear in many different colors and prints, often in a specific pattern or cut.
Under Armour brings technology to athleisure aesthetics. Under Armour’s clothing is not only known for its moisture wicking materials and performance gear, but their clothes are also comfortable for wear at home.
Reebok remains the king of the athleisure game with a line of sportswear that is functional for gym sessions but elegant for weekends. They work with designers and celebrities to be a force of athleisure fashion.
Sweaty Betty is British inspired athleisure for women who are looking for flattering styles and super technical materials. They have leggings, sports bras and jackets that are gym and street ready.
Outdoor Voices is all about “doing” and has fun yet functional athleisure wear. They are so cheerful and comfy that you can take it from your workout to your day, they even have cute leggings, tops, and jackets.
Girlfriend Collective is an eco-friendly company in athleisure. You get recycled plastic bottles to make their leggings, sports bras, and workout wear, and it’s a go-to brand for the green conscious consumers. Foxylab New York is unisex athleisure company that makes capsule collections merging art and street fashion.
