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There is a line in your IG bio saying «serving daily women’s empowerment» — describe your own way of empowering women? Why do you think this topic never gets old?

I would even say it gets more and more important every year as the level of self – consciousness and mental health awareness are rising. I see my mission in inspiring women to live their lives the way they really want it instead of obeying society or circumstances. In my Instagram I am writing little daly essays on how to deal with wide range of life situations and take care of your self no matter what.

If there is a border between healthy women empowerment and obsessive brainwashing, where do you think it is? Which one, do you think, the world is tending to lean towards? Explain.

Many entrepreneurs think that an idea only can be incorporated into society by being radical. Society will divide it by two anyway so your idea only can survive if it’s insisting on itself. I personally have a different opinion. I want to revolutionize people’s minds gently, with love and compassion. I always leave an opportunity for a doubt and encourage my audience to have an open dialog. We all need a bit of enforcement to make a change in our lives, but I was abusing myself too many times to learn the effect. Now I prefer a gentler transformation.

Creativity is a form of energy and a power giving to a woman by the nature. There is a misunderstanding of creativity as work/business related skills when it’s around us every single moment. We can express our creativity in making breakfast, choosing daily outfits, taking care of ourselves in the shower or choosing route to school/work. For me being creative = being alive. It’s the act of being aware of what you are doing and do it with an emotion instead of mechanical repetition. So my answer is YES. Life of a person is only meaningful when it’s creative.

In your opinion, is it necessary to be a versatile expert when working in fashion, or is it enough to have a strong skillset in only one particular field in order to succeed in the fashion world? Comment your point of view.

Being a multipotentialite myself I was asking this question a lot. There is no universal formula of success. Each route is different and beautiful in its uniqueness. One thing for sure no matter what is your background you have to work in the industry for some time to build connections and put your name out there in order to see results.

I have two projects in progress at the moment. I’m developing the “Adam and Adam” series around synesthesia (the relationship between sound and color). For this, I’m working with a music composer who creates sounds from colored bodies.

And also another project around Phosphorescence. The energies that emanate from the human interior. What we don’t say with words, but which we transmit through the body.

There were times when women were experiencing a lack of jobs, even being discriminated. The situation is clearly changing, and especially with a boom of social media, as women created and discovered more roles, such as creative directors, influencers, social media managers, etc. At the same time, as we literally witnessed today, even companies like Facebook experience outages, and the whole digital world can collapse over a second. Share your vision on the current dynamics. What do you think are the advantages and disadvantages of influencers and bloggers, and other roles created by the social media era?

Unfortunately, this statement is only actual for the Western World and there are still many countries where woman doesn’t have an opportunity to work and even get an education. However, I totally agree that digital era changed the destiny of many women giving them a voice and an opportunity to build a career. I would say that the biggest challenge of being an entrepreneur is time management. It’s hard to maintain a normal schedule and I know it may sound ridiculous, but it’s hard to stop working!

Since a lot of things in the world have now become visible and very available, a lot of female-entrepreneurs face the burn-out stage in their lives. Did you ever have to go through a burn-out? If so, and you don’t mind sharing, what caused it? What helped you to get through?

Yes, yes, and yes! Last year I ended up in a hospital with severe panic attacks I’ve never experienced before. The amount of work I put on myself thinking it’s ok was totally not ok. I was working on several big projects in the same time without giving myself even one day off a week. Turned out I am only human… I am into therapy for over a year now and it helps A LOT. I took some time off to rethink my life. I prioritize my health and my family. I listen to my body now and keep saying to myself: “I have many years ahead to reach my goals. It doesn’t have to happen overnight, but if I won’t take care of myself it may never happen at all…”

 

Please, give an advice to fellow female-entrepreneurs. Where should they start looking for their destiny? Could you give any tips on how to make progress?

 

There is one topic for sure you can talk about forever. Usually, it’s somehow related to your real passion. Think what really lights your fire. One thing (or many) you can do every single day even if nobody will pay you for that. And then plan how to become best in it. It will probably include work on your fears and insecurities, some skill obtaining, etc. Work on it every day. Work on it no matter what. Small steps lead into a big future and very soon you will see how your dreams become reality.