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Alexey Osipchuk is a world-class hair stylist and founder of two beauty studios, Salon Park by Osipchuk in St. Petersburg. Hairstyling is his way of artistic expression, he creates ephemeral works of art with complex techniques and messages. We talked to Alexey about his career, the connection between art and hairdressing, and his latest workshop in New York.
Where does your love for hair come from? How did your career in hair begin?
I started my journey 20 years ago in a small Russian city called “Kaliningrad”. One day, I accidentally came across a magazine in which a hairdresser did something beautiful with hair backstage. It was at this moment I realized that this field was my calling, by also being able to create something for people and equally being of great help to society. After that I made a decision to be a hairstylist, by trying it out, going to a school that specializes in this sphere. Long story short, I just wanted to try this profession because it’s interesting, helpful to society and it’s fashion-related.
Around 8 years ago I opened two Beauty studios called Park by Osipchuk in Saint Petersburg and now I have an amazing team with almost 50 hairdressers.
What do you like about creating hairstyles? Can you call it art? Even if it is ephemeral?
Well, I would say our job is a part of art. Art is something that can affect society positively. If you create something that gives other people the opportunity to dream, think, create something, I think it could be called “art”. We just have to do everything possible so our job could be called art. You should think about hairstyles, colors, mood or shooting that could affect the lives of those in the society. You have to think about doing something interesting for other people. I just have to always be innovative. Because of this, I developed a course with uncommon hairstyles, views, images, hair shapes and designs.
Describe your aesthetics in three words:
Cleanliness, freedom of expression and diligence.
Do you have a special moment in your career that you can say you’ll never forget?
There’s a popular saying that goes like this “there is no way to happiness, happiness is the only way”. This phrase means a lot in my job. For me, the most important thing in our job is the path to your dreams, ideas, creativity, etc. I think the main thing is the way you want to follow.
We were very impressed with your “Newspaper” series. You were also involved in the photo shoot as creative director. Tell us what was the idea behind this project?
As we know, we’re living in a very difficult time as a lot is happening in the world, I guess you understand what I mean. I think we have to learn to live correctly and also correctly get this information and equally analyze it. There’s a lot of forces around, and in us that want to get hold of our ideas. The idea was to portray this in our shootings and series and also to create interesting images that show and express our mood, the part was to show something that we’re able to create something interesting in our job. These shootings were like a balance between our job and real life. In terms of technical haircuts, interesting prints on hair like in newspapers and also different experiments on hair. Before the shooting, we figured out a very interesting method of printing texts, a part of newspapers, etc, and I hope it could be interesting for other hairdressers. In the end, our job is always about creating something new.
Of all your projects, which one was the most difficult to implement?
I have to say that every project was difficult, because when you try to do your best, create something interesting for people or something that could inspire other people, it requires a lot of work, thinking and sometimes sleepless nights to be able to achieve those things you picture in your mind. I have had a few projects where I worked with fake hair, extensions, different materials, etc. Using all these things takes a lot of effort and time just to produce something really cool and pleasing to people.
For example, a few years ago I worked in shooting in a neon room and the task was to find materials instead of natural hair because we had to create bright looks. And I guess we did it very well.
One famous personality you’d love to create a hairstyle for.
You were recently in New York, where you have your workshop. How was your workshop? Did you enjoy the city and its energy?
Can you tell us something about your new projects?
We’re currently preparing for the new season. There’re lots of plans and new interesting projects. I’m afraid I can’t let any information out for now because it’s confidential. I think you’d be amazed and impressed when you see the things we’re preparing for the upcoming season.
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